An excerpt from my forthcoming book "The Soul of Success"

by qinfokusuma 29. May 2015 21:42


rudy lira kusuma, jack canfield, soul of success


In the forthcoming book that I co-author with Jack Canfield, "The Soul of Success", I shared how a Real Estate Sales Team Benefits Consumers. When the consumers buy or sell homes with my team, they automatically benefit from the most unique and powerful homeselling system that not only has been engineered... but more importantly, PROVEN... to give them better service and results. It is important for consumers to understand how different my system is from the way most real estate agents operate because this difference is responsible for the tremendous success my clients have when using my system to buy or sell a home.

I explained that when they sell their home with my team, it is far more likely to sell, and far more likely to sell for more money... the two benefits that typically matter most to most homeowners. I showed buyers how they can easily find the home of their dreams with the least amount of effort and the meast amount of money. This results can be traced directly to my team system, and here's how I explained it to them.

I have modeled my business after other successful business outside of real estate such as lawyers, accountants, doctors, etc. Instead of operating as a one-man show as most real estate agents do, I have hired a whole team of professionals who specifically trained to zero in on different aspects of the homeselling process.

Let's use a doctor as an example. If you're booked for surgery, your doctor DOESN'T call you up to make the booking, his or her receptionist does this. Your doctor DOESN'T greet you at the admissions department, or help you fill out the admission forms, or prep you for the surgery, or wheel you into the surgery. He or she DOESN'T administer the anesthetic, or wash the surginal instruments, or dig through the instruments to select the one he or she wants. What your doctor DOES do is perform the actual surgery, and he or she does so with (hopefully) skill and undivided attention.

So, how does the notion of specialization translate itself to real estate? Well, I had a customer service manager who was solely dedicated to following up with agents who had shown my clients’ homes in order to gather feedback about what potential buyers were saying about their home. This is very important information for both the listing agent, and the homeseller to know, and a detailed verbal report was given to each of my homesellers every week.

I also have a marketing department which specializes in putting together the most extensive and aggressive marketing plan for my clients’ homes.

My team of buyers’ agents are all responsible for finding buyers for our VIP home sellers clients' home. My clients find it easy to understand how this manpower significantly outweighs what they could find with a single agent.


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I also found that some brokerages in my marketplace played a smoke and mirrors game with the word “team”. Specifically, they advertised pictures of all agents in the brokerage and pitched this as their “team”. Clearly, they were using the word “team” where it didn’t really exist. In reality, they had lots of agents who all worked independently of each other…NOT as a true team. They didn’t work together with a group focus on each individual client’s home the way my team system did.

When a prospect challenged my point that my team system is unique and would throw up one of these brokerage “team” ads, I helped them understand the difference by drawing an analogy to a sports team. Take baseball, for example. When a baseball team is in the outfield, each team member covers a specific responsibility. One team member pitches, another covers first base, still others take responsibility for the infield and the outfield, etc. By narrowing the focus of each individual team member, and allowing them to specialize in a specific position, when put together as a group, the team has all bases covered (no pun intended.)

If this division of responsibilities didn’t occur, the team would be far less effective. If, for example, all players covered first base, there would be many areas of the field exposed, making it very easy for the opposing team to run home again and again. This, I explain, is what it’s like in these other so called, “teams”…only worse. In the case of these other companies, all players are trying to play all positions at the same time. Every single agent is trying to be all things to each of their clients. There is no cooperative effort between them. You could hardly call this a team. It’s more like a herd…a herd of sheep, all blindly following the rules that someone made up when real estate began 120 years ago.

With my true team approach, our organized efforts meant that there would NEVER be any gaps on the “playing field”. As a result, my clients never had to worry about whether I took a weekend off (the way they would if they listed with a single agent). Our team coverage was so well organized and effective that my team provided 24-hour, 7-day a week marketing and back-up for their home. There was always someone knowledgeable, competent and experienced handling all inquiries on their home because all the knowledge didn’t reside with just one team member. Instead, a team of 5 or 6 was assigned to each new listing (each responsible for a different part of the puzzle), and with this manpower, we marketed their home in innovative ways that most agents couldn’t.

Because each of my Team members was responsible for a list of very specific tasks that occurred during each client’s transaction, there was never a question of something getting forgotten in the buying or selling process. Everyone was well aware of what jobs they were responsible for, what order they were to be done in and what the desired outcome was for each client

The Housing Market is in FULL BLOOM!

by qinfokusuma 23. February 2015 15:47

As we roll into spring, the U.S. housing market continues to grow and improve. For homeowners, the continued improvement of the housing market is fantastic news.

For homeowners, the last four or five years have been a roller coaster. First came the peak of the housing bubble, followed by its inevitable crash. Millions of homeowners found themselves underwater and under the threat of foreclosure while others, who might otherwise have sold their homes during a healthier market, found themselves with few options until the market recovered.

However, beginning in 2012 the housing market started to rebound, and homeowners began finding themselves in dramatically improving situations. 2013 saw home prices skyrocket, increasing by double-digit percentages, and things continued to improve in 2014, though more slowly. Today, the housing market finds itself in “full bloom,” steadily improving and bringing even more good news to homeowners.

1) The 2014 Recovery and Where We Stand Today
Several factors fueled the housing market recovery of the last few years. From 2012 to the end of 2013, the housing market rebounded drastically. As economic conditions began to improve, investors and other buyers helped clear the inventory of distressed homes, buying undervalued homes in foreclosures or short sales.

With fewer distressed properties weighing down home prices, prices were able to start recovering. At the same time, homebuyers entered the market faster than homes became available, and simple supply-and-demand furthered the spike in prices.

According to the National Association of Realtors, the national average home price increased 11.5 percent over 2013 compared to 2012, the strongest gain in home prices since 20051. Homeowners who found themselves underwater on their mortgages during the housing market crash finally regained much of the equity they lost.

In 2014, home price growth slowed. With fewer low priced homes for sale and more balanced levels of supply supply-and-demand, price increases normalized. Home values still increased, though more modestly.

Today, home prices continue to increase at the more sustainable level (still growing, but without sidelining new buyers). This year, the housing market will depend more on job growth, rising incomes, and more new homeowners entering the market to fuel growth.

So, what does all of this mean for current homeowners? No matter what your situation was during the peak of the housing market crisis, chances are your situation has improved dramatically due to the huge gains we’ve seen in the housing market. If you’re thinking of selling your home, now may be the perfect time.

2. Home Prices Have Increased, And Will Continue To Do So!
As mentioned previously, from 2012 to today home prices have increased significantly. According to the investment group BlackRock, home values appreciated more than 20 percent since the first quarter of 2012 to the end of 2014, bringing many homes close to their pre-crisis peak prices2. This dramatic increase in prices helped more than 4 million homeowners regain equity in 2013, and millions more in 2014.

This year, experts predict home prices will rise 4 to 5 percent. Two primary factors will continue to help push home prices up: the number of homes for sale remains low compared to historic numbers and demand, and the demand for homes continues to increase as economic conditions improve.

With the growth in home prices slowing to , many homeowners are now looking to, many homeowners are now looking to sell their homes and take advantage of the low mortgage rates available today.

3. Mortgage Interest Rates are Low Now, But Rising This Year
In recent months, mortgages rates have hovered at yearly and near historic lows. Towards the end of last year, mortgage rates hit a low of 3.89 percent.

Since then, they have started to increase. According to the Mortgage Bankers’ Association, 30-year, fixed rate mortgages will rise to 4.5 to 5 percent by the end of the year3. The increase may not seem like much, but slight changes in mortgage rates can have a big impact on your ability to buy a new home. A 1% increase in rates can reduce your buying power by as much as 10%4.

As the year goes on, buying a new home will become less affordable because both home prices and mortgages are increasing. Rates are expected to start increasing around the middle of this year, so if you’re thinking of selling your home and buying another, you need to act fast to take advantage of these incredible rates!


san gabriel valley real estate housing market updates




Real Estate News

When was the last time you reevaluated your home equity?

by qinfokusuma 2. November 2014 14:13

Home prices and equities are up November 2014 real estate market

Due to the crash in the SoCal real estate market, many San Gabriel Valley homeowners have been afraid to evaluate the equity in their home. While most homeowners check on their other investments regularly, such as stocks and retirement accounts; most do not regularly assess their biggest asset…their home.

san gabriel valley home prices back to 2015 home prices

Just as other investments, it is important to regularly check the equity in your home. Starting in 2012 the SoCal and San Gabriel valley housing market rebounded significantly. Home prices have risen faster than anyone predicted. In fact, in 2013 more than 3 million homeowners regained the equity in their home. Due to the real estate market taking a U-turn, now is the time to re-evaluate the equity in your home. No matter what your home equity has been in recent years; chances are it has drastically changed in your favor.

case shiller home price index

There are many factors in the real estate market that have changed to the homeowners benefit:

1. Fewer Distressed Properties in the Market

2. More People Looking to Buy Homes

3. Not Enough Homes to Meet Demand

san gabriel valley home prices in 2015

Ultimately, these factors have driven up the home prices in SoCal and San Gabriel Valley. As home prices continue to increase, more and more homeowners are regaining equity in their homes. However, many homeowners are unaware of just how much things have improved. San Gabriel Valley homeowners are still shell-shocked after years of struggle in the housing market. This is why it is critical that homeowners reconnect with their local real estate expert to re-evaluate the equity in their home.

how much your home worth in today real estate market

When was the last time you reevaluated your home equity?

Home values and equities are up! Find out what homes down the street sold for! Free computerized list with maps and pictures of most recent sales in your neighborhood -

Free recorded message (Talk to no one! You can call any time, 24 hours a day, 7 days a week) 1-888-300-4632, enter ID# 1041

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HOUSING FORECAST: Sunny with chance of increasing prices

by qinfokusuma 10. September 2014 08:36

san gabriel valley housing forecast homes

The housing market forecast for the rest of this year? Steadily increasing home prices!

For many, this might be hard to believe. Following the housing market crash, homeowners have heard only bad news when it comes to real estate. For the last five or six years, the news has focused on diminished home prices, lost equity and foreclosures. After so long, many simply don’t believe that good news about the real estate market is possible.

However, in the last couple of years, the housing market has recovered dramatically. In 2013, home prices often increased by double-digit percentages in monthly year-over-year comparisons. In fact nationwide, prices increased by 10.9 percent in 2013 compared to 2012 .

While we are not seeing the double-digit growth we saw last year, so far 2014 has brought steady, consistent growth and will continue to do so. Most estimates expect prices to increase between three to five percent in 2014.

For homeowners, this is tremendous news. When the housing market crashed, many homeowners lost all equity in their home. For some, this meant they were underwater, or owed more on their mortgage than the property was worth. Others were forced to wait to sell their homes until the market improved. Today, these homeowners are finding that they again have equity.

What’s more, the market conditions driving prices up have also tilted the market in favor of sellers. Homeowners who have been waiting to sell are often shocked to learn just how much their homes are worth today.

Let’s take a look at the reasons why home prices are increasing, and why, if you are considering selling your home, you should consider selling sooner rather than later!

There are Fewer Distressed Properties on the Market

fewer distressed sales

Between 2007 and 2008, millions of homeowners suddenly found themselves in a difficult situation. The recession caused financial hardship for many families. Struggling to pay their mortgage, these families looked to sell their homes. However, because prices dropped so sharply, they found they owed more than their homes were worth.

These homeowners, called “distressed” homeowners, numbered in the millions. Unable to pay their mortgages, some lost their homes to foreclosure while others were able to sell their homes in a short sale. Until recently, the large availability of low-priced distressed properties kept all property prices low.

As the economy and housing market have improved, the number of distressed properties has dwindled. Increasing home prices and home equity mean fewer homeowners are in danger of losing their homes.

Additionally, investors have and continue to buy-up distressed properties, taking advantage of low prices and mortgage rates. The result is that today, there are fewer distressed properties on the market than at any time since the peak of the housing crisis in 2008. This means they are weighing less heavily on prices, allowing homeowners to ask more for their homes!

There are not Enough Properties to Meet Demand

supply and demand real estate san gabriel valley

In general, the real estate market needs a six-month supply of homes to provide a balance between buyers and sellers. This means that at the current sales pace, it would take six months to sell all of the properties on the market. This year, however, inventory has hovered between four and five months. This lack of inventory is one of the main reasons home prices have increased so quickly and will continue to increase.

Inventory remains low for several reasons. First, during the housing crisis, the construction of new homes fell significantly. While builders have ramped up new home construction recently, many of the new homes won’t be available until 2015. Additionally, severe and unusual weather conditions slowed progress on new construction this year.

At the same time, some homeowners remain reluctant to sell. Many homeowners bought their homes at the peak of the market, and want to recoup as much equity in their home as possible before selling.

More and More People are Looking to Buy Homes

more foot traffic home buyers in san gabriel valley

While inventory remains low, the demand keeps increasing. Today, homes are incredibly affordable. Interest rates remain historically low, and home prices are still below their peak prices. The affordability of homes opens the door for many people to buy homes.

With low-inventory and high-demand, the market has become a seller’s market. What’s more, rising mortgage rates and home prices have created a sense of urgency amongst buyers, putting those selling a home in great position. Due to the lack of properties on the market, buyers often start bidding wars over the few homes available. In fact, today, homes stay on the market for around only 60 days, and often homes sell for over asking price!

Home Prices will Continue to Rise, but the Market will Balance

While home prices will continue to increase this year, the slowdown in the pace of increases signifies the rebalancing of the market.

As 2014 progresses, inventory is expected to increase. The new inventory will come from several places. Towards the end of the year and into 2015, new home construction will regain full momentum. Additionally, as homeowners regain home equity, they will be able to sell their homes, releasing pent-up supply.

At the same time, rising home prices and mortgage rates will slow demand as the urgency to capitalize on record low prices and rates fades.

If You’re Thinking of Selling Your Home, Act Now!

The reality is that home prices have recovered. So if you’ve been putting off selling a home until the housing market rebounded, today may be the day.

Home sellers: find out what homes down the street sold for! Free computerized list with maps and pictures of area home sales and current properties available for sale. Free recorded message, call 1-888-300-4632, enter ID# 1041. You can also access this online at



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Featured on TEMPLE CITY LIFE - Know the four Cs of making a house market ready

by qinfokusuma 3. July 2014 14:52

Know the four Cs of making a house market ready


Real Estate News

Mortgage Rates Drop Slightly This Week

by qinfokusuma 3. May 2014 21:24

Mortgage Rates Drop Slightly This Week:

* 30-year fixed-rate mortgages averaged 4.29 percent, with an average 0.7 point, dropping from last week’s 4.33 percent average. Last year at this time, 30-year rates averaged 3.35 percent.

* 15-year fixed-rate mortgages averaged 3.38 percent, with an average 0.6 point, falling from last week’s 3.39 percent average. A year ago, 15-year rates averaged 2.56 percent.


Real Estate News

$25,000 Home Selling Bonus - How an experienced real estate agent can get you more for the home you need to sell.

by qinfokusuma 21. March 2014 16:38

Are you looking to sell your home? If so, your choice of real estate agent could mean the difference of $25,000!

According to a report published in the Journal of Housing Research, homes listed by experienced real estate agents sell for $25,000 dollars more, on average, than those listed by less experienced agents.

For real estate agents, experience brings numerous advantages. For example, experienced agents tend to have better market knowledge, stronger negotiating skills, and a wider professional network—all of which help to provide you with the smoothest home selling experience possible.

According to Bennie Waller, a professor of finance in real estate at Longwood University in Farmville, VA, and the author of the report, "The more experience you have, the more likely you are to sell the properties that you list, the more likely you are to sell it at a higher price and the less time it stays on the market.”

This is especially true for homeowners trying to sell a home because they are struggling with mortgage payments or facing foreclosure. While there are many options available for homeowners in this situation, it takes a trained and experienced agent to help these homeowners understand their circumstances, review their options, and navigate the best possible solution. Whatever your reason for selling your home, choosing the right agent is crucial. Let’s take a closer look at 3 major benefits of working with an experienced agent.

An Experienced Agent Is More Likely to Sell Your Home

In general, agents with more experience are more likely to sell your home. In fact, the same report finds that veteran agents, or agents with more than 10 years of experience, are 1.6 times as likely to sell your home compared to rookie agents or agents with less than two years of experience.

Agents with a lot of experience in a specific area or neighborhood are tuned into why and how homes in that area sell. These agents work with you to develop tailored pricing and marketing strategies, helping guarantee that you sell your home.

The same is especially true for distressed or underwater homeowners. An underwater homeowner is someone who owes more on the mortgage than the home is worth. Selling a distressed property can be complicated, and it takes an experienced agent to understand and help you navigate the options available. 9057500395585922

For example, a short sale is often a good option for homeowners underwater on their mortgage. In a short sale, a lender accepts less than the full balance owed on a loan. However, successfully completing a short sale requires the agent to have intimate knowledge of the process and paperwork, a strong supporting team, and good report with lenders, among other qualities. Agents trained and experienced in distressed properties will possess all of these tools and more.

An Experienced Agent Will Sell Your Home for More

The more experience an agent has, the better he or she understands how to list, market, and sell your home. This means selling your home for more—12.6% more or $25,000 dollars on average. Why? Experienced real estate agents understand your neighborhood and market conditions. Today, many markets “seller’s markets,” or markets where there are more people trying to buy homes then there are homes available. This means many homeowners are able to sell their homes for even more than they thought possible. Experienced agents know the current conditions of your market and can help you devise a competitive pricing strategy that will get you top dollar for your home.

Experienced agents also possess strong negotiating skills. When offers start coming in, these agents filter them down to only serious and competitive offers. Then, they will help you to close the deal for the best possible price.

An Experienced Agent Will Sell Your Home More Quickly

Experienced real estate agents also help your achieve your goals much, much faster. In fact, veteran agents sell homes 32% faster than rookie agents. That means less headache and time spent on selling your home, and more time on what comes next.

Apart from pricing and staging your home properly, experienced agents have a wide professional network. By reaching out to their extensive network, these agents are able to find the perfect buyer for your home more quickly.

For struggling homeowners, experienced agents with specific training can help you sell your home up to 50% faster. In addition to a wide network, experienced agents understand the ins-and-outs of selling a distressed property, from identifying the best solution to completing the process in the most efficient way possible.


rudy lira kusuma real estate broker sell home fast


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The #1 Reason You Should Sell Now

by qinfokusuma 22. January 2014 08:24

The price of any item (including residential real estate) is determined by 'supply and demand'. If many people are looking to buy an item and the supply of that item is limited, the price of that item increases.

According to the National Association of Realtors, the supply of homes for sale dramatically increases every spring. Putting your house on the market now instead of waiting for the increased competition of the spring might make a lot of sense.

Buyers in the market during the winter months are truly motivated purchasers. They want to buy now. With limited inventory available in most markets currently, a seller will be in a great position to negotiate.

Find out what homes down the street sold for! Free computerized list with pictures and maps of area home sales and current listings -


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