What Works And What Doesn’t When Selling Your Home!

by qinfokusuma 29. July 2015 08:50

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Special Reports - Home Sellers | Video

An excerpt from my forthcoming book "The Soul of Success"

by qinfokusuma 29. May 2015 21:42

 

rudy lira kusuma, jack canfield, soul of success

 

In the forthcoming book that I co-author with Jack Canfield, "The Soul of Success", I shared how a Real Estate Sales Team Benefits Consumers. When the consumers buy or sell homes with my team, they automatically benefit from the most unique and powerful homeselling system that not only has been engineered... but more importantly, PROVEN... to give them better service and results. It is important for consumers to understand how different my system is from the way most real estate agents operate because this difference is responsible for the tremendous success my clients have when using my system to buy or sell a home.

I explained that when they sell their home with my team, it is far more likely to sell, and far more likely to sell for more money... the two benefits that typically matter most to most homeowners. I showed buyers how they can easily find the home of their dreams with the least amount of effort and the meast amount of money. This results can be traced directly to my team system, and here's how I explained it to them.

I have modeled my business after other successful business outside of real estate such as lawyers, accountants, doctors, etc. Instead of operating as a one-man show as most real estate agents do, I have hired a whole team of professionals who specifically trained to zero in on different aspects of the homeselling process.

Let's use a doctor as an example. If you're booked for surgery, your doctor DOESN'T call you up to make the booking, his or her receptionist does this. Your doctor DOESN'T greet you at the admissions department, or help you fill out the admission forms, or prep you for the surgery, or wheel you into the surgery. He or she DOESN'T administer the anesthetic, or wash the surginal instruments, or dig through the instruments to select the one he or she wants. What your doctor DOES do is perform the actual surgery, and he or she does so with (hopefully) skill and undivided attention.

So, how does the notion of specialization translate itself to real estate? Well, I had a customer service manager who was solely dedicated to following up with agents who had shown my clients’ homes in order to gather feedback about what potential buyers were saying about their home. This is very important information for both the listing agent, and the homeseller to know, and a detailed verbal report was given to each of my homesellers every week.

I also have a marketing department which specializes in putting together the most extensive and aggressive marketing plan for my clients’ homes.

My team of buyers’ agents are all responsible for finding buyers for our VIP home sellers clients' home. My clients find it easy to understand how this manpower significantly outweighs what they could find with a single agent.

 

rudy kusuma ultimate home selling system

 

I also found that some brokerages in my marketplace played a smoke and mirrors game with the word “team”. Specifically, they advertised pictures of all agents in the brokerage and pitched this as their “team”. Clearly, they were using the word “team” where it didn’t really exist. In reality, they had lots of agents who all worked independently of each other…NOT as a true team. They didn’t work together with a group focus on each individual client’s home the way my team system did.

When a prospect challenged my point that my team system is unique and would throw up one of these brokerage “team” ads, I helped them understand the difference by drawing an analogy to a sports team. Take baseball, for example. When a baseball team is in the outfield, each team member covers a specific responsibility. One team member pitches, another covers first base, still others take responsibility for the infield and the outfield, etc. By narrowing the focus of each individual team member, and allowing them to specialize in a specific position, when put together as a group, the team has all bases covered (no pun intended.)

If this division of responsibilities didn’t occur, the team would be far less effective. If, for example, all players covered first base, there would be many areas of the field exposed, making it very easy for the opposing team to run home again and again. This, I explain, is what it’s like in these other so called, “teams”…only worse. In the case of these other companies, all players are trying to play all positions at the same time. Every single agent is trying to be all things to each of their clients. There is no cooperative effort between them. You could hardly call this a team. It’s more like a herd…a herd of sheep, all blindly following the rules that someone made up when real estate began 120 years ago.

With my true team approach, our organized efforts meant that there would NEVER be any gaps on the “playing field”. As a result, my clients never had to worry about whether I took a weekend off (the way they would if they listed with a single agent). Our team coverage was so well organized and effective that my team provided 24-hour, 7-day a week marketing and back-up for their home. There was always someone knowledgeable, competent and experienced handling all inquiries on their home because all the knowledge didn’t reside with just one team member. Instead, a team of 5 or 6 was assigned to each new listing (each responsible for a different part of the puzzle), and with this manpower, we marketed their home in innovative ways that most agents couldn’t.

Because each of my Team members was responsible for a list of very specific tasks that occurred during each client’s transaction, there was never a question of something getting forgotten in the buying or selling process. Everyone was well aware of what jobs they were responsible for, what order they were to be done in and what the desired outcome was for each client
 

Home Prices Spring Forward

by qinfokusuma 25. March 2015 10:13

 

This year, your clocks aren’t the only thing springing forward; home prices have increased by leaps and bounds over the last few years!

The last seven to eight years were a chaotic time for the housing market. When the housing market crashed in 2007 and 2008, homeowners nationwide saw the value of their homes plummet overnight. Across the country, millions suddenly found themselves underwater on their mortgages and under the threat of foreclosure.

Others who planned to sell their homes found themselves with few options, just waiting for the market to recover.

However, from late 2011 to today, the housing market made an astounding recovery. The national average home price rose by 20 percent from the first quarter of 2012 to the end of 2014, restoring equity to many of those homeowners who were hit hardest by the crash.

With the home prices so significantly recovered, this year it’s more important than ever to reassess your situation and know where you stand. No matter what the housing market has brought you in recent years, chances are, your home is worth much more than you think! Let’s take a look at why home prices are up, where they are going, and what it all means for you:

Today, There Are Fewer Distressed Sellers

When the housing market first crashed, many homeowners were hit with both the recession and falling home prices. With economic conditions only worsening, homeowners could no longer afford their mortgages. Facing foreclosure, they were forced to try and sell, only to find the owed more on their mortgages than their home was currently worth.

These homeowners, called distressed homeowners, ranked in the millions during the worst of the recession and housing market crisis. With so many homes lost to foreclosure or sold in a short sale for significantly reduced prices, home prices nationwide were kept low.

As the housing market and economy started to recover, the number of distressed sellers shrunk significantly. Large scale real estate investors helped as well, purchasing large quantities of distressed properties and removing them from the market. At the end of last year, distressed sales, or foreclosures and short sales, composed just 9 percent of all sales, down from 14 percent in 2013 and exponentially less than at the peak of the housing crisis1. With fewer cut-rate homes on the market, home prices began ticking up.

Home Prices Have Increased, Unlocking Pent Up Supply and Demand

In 2012, the U.S. economy started to improve, and the housing market began to recover along with it. The following year, the housing market recovered at an astounding pace. Home prices nationwide skyrocketed. According to the National Association of Realtors, the national average home price increased 11.5 percent over 2013 compared to 2012, the strongest yearly gain in home prices since 2005.

Last year, home prices continued to increase, though more slowly. The various home price trackers noted increases between 5 and 7 percent3. This year, home prices continue to march upwards, though at a much steadier pace.

For homeowners, this dramatic increase in prices is helping restore the equity they lost during the housing market crisis. As homeowners regain equity, those who have put off selling their homes are beginning to reenter the market, and the growing demand for housing continues to help drive home prices up.

Inventory Has Been Low, Creating Competition for Available Homes

With more homeowners finally in a position to buy or sell, demand for new homes finally started to increase. However, there were not enough home to meet the rising demand. New home construction practically came to a stand still during the worst of the housing crash. What’s more, many homeowners, unaware of how much the market has improved, have been slow to sell their homes, further limiting supply.

Because there often were not enough homes for sale to meet the growing number homebuyers, buyers were forced to bid higher and higher for the few available properties, pushing home prices up and up!

Today, new home construction is picking up, and as already mentioned, ever more homeowners are finally finding themselves able to sell. Yet demand still out paces inventory slightly, and sellers are still in an advantageous position when selling their homes. If you’ve been thinking of selling your home, now may be the perfect time!

What Does This Mean To Me?

Put simply, your home is probably worth much more than you think. And with home price growth slowing and the market slowly balancing, there may not be a better time to sell your home!

Not only do market conditions still favor sellers, mortgage rates remain at near record lows, giving you more buying power. However, Mortgage rates are rising too as the Fed eases their stimulus and the economy continues to improve. So chances are you can afford more home today than you will be able to later in the year!


Find out what homes down the street sold for!

Free computerized list with maps and pictures of area home sales and current listings. You can access this online at www.MyAreaHomeSalesReport.com For more information, call anytime twenty-four hours a day pre-recorded info-line 1-888-300-4632, enter ID# 1041

 

 

 

 

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Special Reports - Home Sellers

Did the Holidays Come Early? See how much equity you earned this year!

by qinfokusuma 24. November 2014 13:44

rudy lira kusuma real estate broker market report december

The holidays are right around the corner, and at this often stressful time of the year, many homeowners are receiving an early, much-welcome present. For those homeowners, it’s wrapped and waiting be opened. Yet many don’t know that it’s there.

So, what is this present?

Equity, equity, equity.

The simple fact is this: home prices are up. After years of turbulence that produced nothing but bad news for homeowners, the US housing market finally rounded the corner. And as the market rebounded, home prices rose, giving back the equity many homeowners lost during the worst of the housing crisis.

Do you know where you stand today? Millions of homeowners who were underwater on their mortgages are discovering that they are not any longer. Others are finding they finally have enough equity to sell. The changes in the housing market came quickly, leaving many homeowners unaware of just how much things have improved. So no matter what your situation has been in recent years, it is entirely possible that today it’s much different!

Let’s take a closer look at the home sale price spike and what caused it, and what this means for you.

The Spike in Home Prices

As mentioned previously, home prices increased dramatically in the last two years. In particular, 2013 saw home prices skyrocket. From month-to-month in 2013, home sale prices rose by double-digits over the same time in 2012. For the whole of 2013, the average home sale prices rose by 10.9 percent, which drove the median home price up by $30,000, all the way to $215,000.

These price increases were fueled by a unique set of market conditions:

1. Fewer Distressed Properties:

When the housing crisis first hit, home prices dropped dramatically. Homeowners nationwide saw the value of their properties diminish seemingly overnight. In the storm that followed, the US economy took a downturn as well. Suddenly, many homeowners found themselves unable to afford their mortgages. Forced to sell, many of these homeowners found themselves “underwater,” or owing more on their property than it was worth. The combined hardships of bottomed-out home prices and economic instability saw millions of homes foreclosed upon or sold for much less than they were worth.

These properties, called “distressed properties,” weighed heavily on home prices throughout the course of the housing crisis. With such a large backlog of discounted inventory, there simply was not a route for home prices to rise. However, as the US economy began to improve, droves of investors came into housing market and bought these properties in large quantities. As the distressed property inventory decreased, homeowners looking to sell had fewer cut-rate homes with which to compete, allowing homeowners to ask more for their homes.

2. Development of a Seller’s Market

In 2012 and 2013, the economy and housing market made large steps toward recovery. Home prices ticked up slightly, restoring some equity, and the economy restored some of the jobs and incomes lost during the recession. With the overall economic climate improving, more and more prospective homebuyers found themselves in a position to purchase a home, resulting in a sharp influx of demand for homes.

What’s more, during the housing crisis, mortgage interest rates fell to record lows as well. These record low interest rates coupled with record low home prices created an atmosphere of urgency. Investors continued to flood the market, and it seemed as if as soon as someone was able to buy a home, they jumped into the market.

However, there was not sufficient housing inventory to match the sharp increase in demand. During the housing crisis, new home construction slowed dramatically. Meanwhile millions of homeowners had not yet regained enough equity to sell, further constraining the market.

The simple law of supply and demand created a “seller’s market,” in which potential homebuyers competed for the few homes available. The competition allowed home sellers to ask more and more for their homes.

Home Price Increases Steadying

In 2014, home prices rose more modestly, with the total increase estimated between 5 and 6 percent. The slowing of home price increases signified the balancing of the market. While sellers may be sorry to hear that home price growth is no longer as explosive as it was, the slowing of home prices is good for the overall health and stability of the market.

The market began stabilizing for a couple of key reasons:

1. More Inventory

After the housing market showed significant signs of improvement, new home construction began in earnest. While new home efforts took a couple of years to ramp up, new homes are now entering the market at a much quicker pace, and the increase in inventory began to affect the market. As home prices continued to increase, homeowners sidelined due to low equity began to enter the market, further increasing the available inventory.

2. Decreased Homebuyer Urgency

As the housing market recovered, mortgage interest rates recovered with it. As home prices and interest rates increased, the “frenzy” that helped drive-up prices in 2013 began to dissipate. Additionally, investors slowed their purchase activities, further reducing the competition amongst homebuyers. While the market has balanced, it still leans towards sellers. In many markets, inventory remains scarce, giving sellers the power in transactions. If you’ve been waiting to sell your home, now may be the perfect time. In addition to sellers having the upper hand, interest rates and home affordability remain low compared to historic averages, giving home sellers and buyers more flexibility and options when looking to buy or sell a home. Do you know what your home is worth today? Take a second in this frantic time of year to give yourself a present, and reassess your current housing situation if you haven’t done so recently. The housing market has recovered faster and more significantly than anyone predicted, so chances are your situation is much different than it was a year or two ago. In 2013, 3.5 million underwater homeowners regained equity in their homes. In 2014, millions more joined them.

Do yourself a favor and see where you stand!

Find out what homes down the street sold for! Free computerized list with maps and pictures of area home sales and current listings. You can access this online at www.MyAreaHomeSalesReport.com
For more information, call anytime twenty-four hours a day pre-recorded info-line 1-888-300-4632, enter ID# 1041

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Special Reports - Home Sellers

When was the last time you reevaluated your home equity?

by qinfokusuma 2. November 2014 14:13

Home prices and equities are up November 2014 real estate market


Due to the crash in the SoCal real estate market, many San Gabriel Valley homeowners have been afraid to evaluate the equity in their home. While most homeowners check on their other investments regularly, such as stocks and retirement accounts; most do not regularly assess their biggest asset…their home.

san gabriel valley home prices back to 2015 home prices

Just as other investments, it is important to regularly check the equity in your home. Starting in 2012 the SoCal and San Gabriel valley housing market rebounded significantly. Home prices have risen faster than anyone predicted. In fact, in 2013 more than 3 million homeowners regained the equity in their home. Due to the real estate market taking a U-turn, now is the time to re-evaluate the equity in your home. No matter what your home equity has been in recent years; chances are it has drastically changed in your favor.

case shiller home price index

There are many factors in the real estate market that have changed to the homeowners benefit:

1. Fewer Distressed Properties in the Market

2. More People Looking to Buy Homes

3. Not Enough Homes to Meet Demand

san gabriel valley home prices in 2015

Ultimately, these factors have driven up the home prices in SoCal and San Gabriel Valley. As home prices continue to increase, more and more homeowners are regaining equity in their homes. However, many homeowners are unaware of just how much things have improved. San Gabriel Valley homeowners are still shell-shocked after years of struggle in the housing market. This is why it is critical that homeowners reconnect with their local real estate expert to re-evaluate the equity in their home.

how much your home worth in today real estate market


When was the last time you reevaluated your home equity?

Home values and equities are up! Find out what homes down the street sold for! Free computerized list with maps and pictures of most recent sales in your neighborhood - www.MyAreaHomeSalesReport.com

Free recorded message (Talk to no one! You can call any time, 24 hours a day, 7 days a week) 1-888-300-4632, enter ID# 1041

65% home sellers in san gabriel valley can get their asking price

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HOUSING FORECAST: Sunny with chance of increasing prices

by qinfokusuma 10. September 2014 08:36

san gabriel valley housing forecast homes

The housing market forecast for the rest of this year? Steadily increasing home prices!

For many, this might be hard to believe. Following the housing market crash, homeowners have heard only bad news when it comes to real estate. For the last five or six years, the news has focused on diminished home prices, lost equity and foreclosures. After so long, many simply don’t believe that good news about the real estate market is possible.

However, in the last couple of years, the housing market has recovered dramatically. In 2013, home prices often increased by double-digit percentages in monthly year-over-year comparisons. In fact nationwide, prices increased by 10.9 percent in 2013 compared to 2012 .

While we are not seeing the double-digit growth we saw last year, so far 2014 has brought steady, consistent growth and will continue to do so. Most estimates expect prices to increase between three to five percent in 2014.

For homeowners, this is tremendous news. When the housing market crashed, many homeowners lost all equity in their home. For some, this meant they were underwater, or owed more on their mortgage than the property was worth. Others were forced to wait to sell their homes until the market improved. Today, these homeowners are finding that they again have equity.

What’s more, the market conditions driving prices up have also tilted the market in favor of sellers. Homeowners who have been waiting to sell are often shocked to learn just how much their homes are worth today.

Let’s take a look at the reasons why home prices are increasing, and why, if you are considering selling your home, you should consider selling sooner rather than later!

There are Fewer Distressed Properties on the Market

fewer distressed sales

Between 2007 and 2008, millions of homeowners suddenly found themselves in a difficult situation. The recession caused financial hardship for many families. Struggling to pay their mortgage, these families looked to sell their homes. However, because prices dropped so sharply, they found they owed more than their homes were worth.

These homeowners, called “distressed” homeowners, numbered in the millions. Unable to pay their mortgages, some lost their homes to foreclosure while others were able to sell their homes in a short sale. Until recently, the large availability of low-priced distressed properties kept all property prices low.

As the economy and housing market have improved, the number of distressed properties has dwindled. Increasing home prices and home equity mean fewer homeowners are in danger of losing their homes.

Additionally, investors have and continue to buy-up distressed properties, taking advantage of low prices and mortgage rates. The result is that today, there are fewer distressed properties on the market than at any time since the peak of the housing crisis in 2008. This means they are weighing less heavily on prices, allowing homeowners to ask more for their homes!

There are not Enough Properties to Meet Demand

supply and demand real estate san gabriel valley

In general, the real estate market needs a six-month supply of homes to provide a balance between buyers and sellers. This means that at the current sales pace, it would take six months to sell all of the properties on the market. This year, however, inventory has hovered between four and five months. This lack of inventory is one of the main reasons home prices have increased so quickly and will continue to increase.

Inventory remains low for several reasons. First, during the housing crisis, the construction of new homes fell significantly. While builders have ramped up new home construction recently, many of the new homes won’t be available until 2015. Additionally, severe and unusual weather conditions slowed progress on new construction this year.

At the same time, some homeowners remain reluctant to sell. Many homeowners bought their homes at the peak of the market, and want to recoup as much equity in their home as possible before selling.

More and More People are Looking to Buy Homes

more foot traffic home buyers in san gabriel valley

While inventory remains low, the demand keeps increasing. Today, homes are incredibly affordable. Interest rates remain historically low, and home prices are still below their peak prices. The affordability of homes opens the door for many people to buy homes.

With low-inventory and high-demand, the market has become a seller’s market. What’s more, rising mortgage rates and home prices have created a sense of urgency amongst buyers, putting those selling a home in great position. Due to the lack of properties on the market, buyers often start bidding wars over the few homes available. In fact, today, homes stay on the market for around only 60 days, and often homes sell for over asking price!

Home Prices will Continue to Rise, but the Market will Balance

While home prices will continue to increase this year, the slowdown in the pace of increases signifies the rebalancing of the market.

As 2014 progresses, inventory is expected to increase. The new inventory will come from several places. Towards the end of the year and into 2015, new home construction will regain full momentum. Additionally, as homeowners regain home equity, they will be able to sell their homes, releasing pent-up supply.

At the same time, rising home prices and mortgage rates will slow demand as the urgency to capitalize on record low prices and rates fades.

If You’re Thinking of Selling Your Home, Act Now!

The reality is that home prices have recovered. So if you’ve been putting off selling a home until the housing market rebounded, today may be the day.

Home sellers: find out what homes down the street sold for! Free computerized list with maps and pictures of area home sales and current properties available for sale. Free recorded message, call 1-888-300-4632, enter ID# 1041. You can also access this online at www.MyAreaHomeSalesReport.com

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THE MIRACLE HOUSING MARKET: Why today is a great time to sell, and a great time to buy.

by qinfokusuma 13. July 2014 09:03
rudy lira kusuma real estate broker

After years of hearing nothing but doom and gloom about the real estate market, it’s hard to believe that today all of the news is about the “housing market rebound” and “why now is a great time to buy or sell a home.” The housing market has recovered much faster than anyone imagined, and it’s taking people by surprise.

After the years of bad news, many people considering buying or selling a home gave up on the idea. For some, the housing market crash meant they lost all of the equity in the their home. Others found themselves underwater on their mortgage. The housing crisis also dissuaded many potential buyers, and the economic recession put buying a home out of reach for many more.

As the housing market recovery receives more attention, however, more and more people are realizing that today’s housing market provides amazing opportunities for both home sellers and homebuyers. Those looking to sell their homes are shocked to learn just how much equity they’ve gained back in their homes. Potential homebuyers are amazed by just how low interest rates are and how high home affordability is.

If you’ve been waiting to buy or sell a home, wait no longer. Today’s housing market provides unique opportunities that may not last. Let’s take a closer look at the reasons why now is a great time to buy or sell.

Why Now Is a Great Time to Buy

1) Home Affordability
For many homebuyers, the first question when looking for a home is “can I afford this?” Homes are more affordable today than they have been in decades. Home affordability is measured by the ability of a family earning the national median income to purchase a home priced at the national median home sale price. And according to the CoreLogic Case-Shiller Indexes Report, housing affordability was near a 40-year high at the end of the third quarter of 2013. High home affordability is placing homeownership within the reach of more and more people. However, home affordability is expected to take a hit as the year progresses and both home prices and interest rates continue to rise in 2014. So if you’re considering purchasing a home, it’s important to act sooner rather than later.

case shiller real estate index

2) Low Interest Rates
When the housing market crashed, mortgage rates plummeted along with it. In January 2013, the average mortgage rate was 3.41 percent compared to 6.22 percent in January 2007—a historic low for mortgage rates. Low mortgage rates have helped keep home affordability high and mortgage payments low. These record low interest rates, however, won’t last forever. Already in March 2013, the average interest rate increased to 4.28 percent, and rates are expected to rise by as much as a percentage point in 2014. So if you’re considering buying a home, act soon. Slight increases in mortgage rates can have a significant effect on the size of mortgage payments, so take advantage of today’s rates while they last. 

low interest rate

 

3) Buying is Cheaper than Renting
Low interest rates and home affordability have made owning a home cheaper than renting one in all 100 large U.S. metropolitan areas. In fact, according to Trulia’s Rent vs Buy report, owning a home is 38% cheaper than renting. If you’re looking to buy a home, there’s no better time than now!

rent rise

 

 

 

Why Now Is a Great Time to Sell

1) Seller’s Market
As you can see from the previous section, now is a great time to buy a home. Low interest rates and high home affordability are attracting large number of homebuyers into the market. However, while demand rises, the number of houses on the market remains low. In January 2014, there were 1.90 million existing homes available for sale. This represents a 4.9-month supply, where a 6 to 6.5-month supply represents a balance between buyers and sellers. High demand and limited inventory has created a seller’s market. What’s more, slight increases in interest rates are driving buyers to act with urgency, making competition over the limited inventory common. These market conditions are allowing homeowners to receive more for their homes and make now a great time to sell a home.

sellers market in san gabriel valley by rudy lira kusuma

real estate sellers market in san gabriel valley


2) Home Prices Have Recovered
Homeowners who explore selling their homes are often surprised to find out how much their home is worth today. The same conditions that have created a seller’s market have helped drive home prices up. In January 2014, the median existing-home price was up to $188,900, up 10.7 percent from January 2013. Housing prices recovered faster than anyone expected. For many homeowners, it means having equity in their home for the first time in years. If you want to sell your home but have not been able, it’s important to reevaluate your situation. Your situation may have improved more than you think.

san gabriel home prices


3) The Number of Homes for Sale is Increasing
In 2014, appreciation has slowed slightly. While 2013 saw double-digit growth, CoreLogic predicts home prices to rise closer to 4.2% from January 2014 to January 2015.

2014 pending home sales in san gabriel valley

new home sales by rudy lira kusuma

The slowing of appreciation is attributed to many factors, but chief among them is an increase in the number of homes for sale. As demand continues to increase, more people are expected to put their homes on the market. Many homeowners have equity for the first time and years and are finally able to sell their homes. Others that have been waiting for the market to improve are beginning to realize that it has.

New home starts are also up. In 2013, homebuilders started construction on slightly under 1 million homes, and even more new homes are expected this year. When these homes hit the market, they will add to the inventory, reducing the amount of leverage home sellers have in the market.

 

Your Home Sold Guaranteed or I'll Buy it Cash [INFOGRAPHIC]

by qinfokusuma 4. July 2014 06:11

top realtor rudy lira kusuma sold more homes for more money in less time

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Move Up to Any One of My Listings and I'll Buy Your Home for CASH

by qinfokusuma 1. July 2014 15:14

Your Home May Already Be Sold!

by qinfokusuma 5. June 2014 16:48

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